There's an interesting event called Carry a Poem, going on in Edinburgh at the moment. Their City of Literature reading campaign started on the 1st and will run all month. Lots of events are planned and thousands of books and poetry pocketcards will be given away (presumably to the locals).
Visit http://carryapoem.com/ to find out more.
So what is your favorite poem and when were you introduced to it? What memories does it bring back to you? Do you carry it around with you and how?